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The Viva Voluptuous Story

Viva Voluptuous - Celebrate Your Curves!

I found myself in my mid 40's and after 2 children and too many cakes, I could not fit into the pretty 'angels' lingerie any more. All I could find in plus size were ugly beige granny bras and panties. 

What's a girl to do? Start her own company, design and manufacture beautiful, sexy women's underwear for women of all sizes. 

After 2 years in the UK, we launched in the USA in 2018 and now have our Head Office in Boca Raton in sunny Florida. We are growing extremely fast and hope to rule the world of 'Plus Size Lingerie, Swimwear and Nursing bras'. With 67% of American size 12 and above, we should be the 'norm' and not the 'exception'. 

Liz Willis, Founder and President
Liz Willis                              
Founder, President             


Today, myself, my daughter Holly, who heads Marketing and Social Media  work along with  a team of amazing women, together we run Viva Voluptuous. With your help we plan to rule the world of Plus-size soon!


Celebrate Your Curves!

Liz Willis